In this presentation , we will begin to explore how search engines work. Building a strong foundation on this topic is essential to understanding the SEO practitioner’s craft.
Topics Included are:
Understanding Search Engine Results
Algorithm-Based Ranking Systems: Crawling, Indexing, and Ranking
Determining Searcher Intent and Delivering Relevant, Fresh Content
Analyzing Ranking Factors
Using Advanced Search Techniques.
Vertical Search Engines
Country-Specific Search Engine.
PPT:Chapter 2
Topics Included are:
PPT:Chapter 2
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