Sunday, September 21, 2014

Search Engine Basics

                       In this presentation , we will begin to explore how search engines work. Building a strong foundation on this topic is essential to understanding the SEO practitioner’s craft.
                 
 Topics Included are:


  • Understanding Search Engine Results
  • Algorithm-Based Ranking Systems: Crawling, Indexing, and Ranking
  • Determining Searcher Intent and Delivering Relevant, Fresh Content
  • Analyzing Ranking Factors
  • Using Advanced Search Techniques.
  • Vertical Search Engines
  • Country-Specific Search Engine.

    PPT:
    Chapter 2

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